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Joan, founder and designer of Designed by Joan, wearing a white sweater

ABOUT JOAN

Clothing with
Intention.

Designed to move with you,
and to remind you of what truly matters.

Designed by Joan signature logo
Joan seated in a cozy setting wearing a soft pastel sweater

FOUNDER & DESIGNER

My Story

Hi, I'm Joan, the founder and designer behind Designed by Joan.

I've always believed that the things we wear, the stories we read, and the little details we surround ourselves with should mean something.

Designed by Joan was born from a love for creativity, individuality, and the freedom to express yourself in your own way. What started as a creative vision has grown into a world of thoughtfully designed clothing, meaningful everyday essentials, and beautifully imagined stories through Designed by Joan Books.

​

I believe in effortless comfort, timeless details, soft colours,

and designs that feel just as special as the people who choose them.

Every collection begins with an idea, a feeling, or a moment worth remembering.

Because to me, design is more than something you see. It's something you feel.

 

With love,

Joan ♡

Delicate heart illustration in soft pastel colours
Minimalist botanical line illustration in soft blush tones
Delicate star illustration in a minimalist style
Minimalist sun illustration with fine radiating lines

REALISE

CREATE

FEEL

THINK

Choose what feels right,

trust your path.

Embrace your emotions,

they are powerful.

Turn your ideas into

something beautiful.

Where what you stand for

and make it real.

Folded pastel sweaters in soft cream and lavender tones

MORE THAN CLOTHING

A Deeper
Meaning

Designed by Joan is more than

a clothing label. It is a reminder to

think deeper, feel fuller,and create

a brighter tomorrow.

​

I believe clothing can be a source

of comfort, confidence and

connection - a piece of who you are

and what you stand for.

Soft neutral and pastel clothing hanging on a rack
Designed by Joan branding on soft folded fabric

Joan

Delicate outline heart in a soft neutral colour
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